ReFresh
Refresh Drinks is a sustainability-driven beverage company, symbolized by its logo's circular icon featuring a leaf and arrow, embodying continuous renewal and environmental consciousness. Complemented by eco-friendly packaging, Refresh invites consumers on a journey towards a greener, more vibrant future through its refreshing and eco-conscious beverage options.
Branding
Commencing the conceptualization of Refresh, our commitment to sustainability was at the forefront. The logo design embodies the company's dedication to eco-friendliness, with a circular icon featuring a leaf and a circular arrow. This emblematic combination vividly communicates Refresh's mission for sustainability, depicting a continuous cycle of renewal and environmental consciousness.
The wordmark, a playful and energetic text design, complements the brand's fruit juice aesthetic seamlessly. The vibrant and lively typography adds an element of excitement, resonating with the refreshing nature of the products. The choice of colors is carefully curated, reflecting the natural vibrancy of fruits while maintaining a cohesive and eco-friendly appeal.
In line with Refresh's sustainability ethos, the packaging proudly declares its commitment to using recycled plastic. The circular arrow in the logo reinforces the company's dedication to closing the loop on plastic usage – a dynamic symbol of continuous renewal and environmental responsibility.
