Serenitea

Challenge

SereniTea aimed to authentically represent Chinese tea culture while appealing to both older and younger demographics. Balancing tradition with modernity, they sought a design that would resonate with traditionalists while captivating younger consumers, all amidst a competitive market. The challenge was to create a visually compelling brand identity that bridged generational divides and distinguished SereniTea as a cultural ambassador in the global tea landscape.

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Solution

In crafting SereniTea's design, we embarked on a journey steeped in tradition, paying homage to the illustrious heritage of Chinese tea culture. Our design narrative unfolds with a tranquil portrayal of a Chinese farmer, a poignant symbol of the enduring love affair with tea deeply ingrained in Chinese tradition. Seamlessly blending modernity with tradition, our choice of fonts speaks to contemporary sensibilities, while maintaining a timeless connection to the past. Drawing inspiration from the earthy tones of traditional tea vessels and the vibrant hues of Chinese artistry, our color palette serves as a visual ode to SereniTea's unwavering dedication to both preserving tradition and embracing innovation.

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