Client
The Infernals
Services

Logo design

Promotional material

Overview

For Infernals, the goal was to create a fresh, engaging identity that would boost player activity and draw in new players, especially with a kid-friendly vibe. The new logo takes direct inspiration from the name, focusing on fiery, energetic elements. The color palette is all about fire and lava—think vibrant reds, oranges, and yellows, with a touch of black for contrast. These colors make the logo instantly recognizable and full of energy, while keeping it fun and approachable for younger audiences.

The design itself is bold and dynamic, with smooth, rounded shapes to keep it playful and friendly. For the animated ad banner, the idea is to bring that fiery theme to life with flowing lava effects, glowing embers, and maybe even a cute, fiery character or mascot to grab attention. The overall aesthetic is lively and exciting, but still lighthearted and welcoming, perfect for sparking curiosity and drawing players into the world of Infernals.

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